Branding concept brand design ad colours

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Created at 09/21/2020 12:55

The palette consists of Light, Semi dark, Dark colors. Accent colors #c96388 and #e8abc4. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #E8ABC4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #94435C, #994464, #C96388, #D49EB3, #E8ABC4

Palette Branding concept brand design ad colours combines 6 color codes:

HEX: #c96388, RGB: (201, 99, 136); HEX: #e8abc4, RGB: (232, 171, 196); HEX: #94435c, RGB: (148, 67, 92)

HEX: #994464, RGB: (153, 68, 100); HEX: #d49eb3, RGB: (212, 158, 179); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Pale Violet Red, Shade of Light Pink, Tint of Medium Violet Red, Tint of Medium Violet Red, Shade of Light Pink, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding concept brand design ad colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c96388	#c96388	RGB(201, 99, 136)	—	—
#e8abc4	#e8abc4	RGB(232, 171, 196)	—	—
#94435c	#94435c	RGB(148, 67, 92)	—	—
#994464	#994464	RGB(153, 68, 100)	—	—
#d49eb3	#d49eb3	RGB(212, 158, 179)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

6 color pairs have low contrast and need improvement which may impact readability.