Wordmark visual identity typography colors

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Created at 11/11/2019 19:05

The palette consists of Light, Semi dark, Dark colors. Accent colors #0c7853 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #8FE4CD (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #0C7853, #0E8A5F, #16D694, #1D7B61, #8FE4CD

Palette Wordmark visual identity typography colors combines 6 color codes:

HEX: #16d694, RGB: (22, 214, 148); HEX: #8fe4cd, RGB: (143, 228, 205); HEX: #0c7853, RGB: (12, 120, 83)

HEX: #0e8a5f, RGB: (14, 138, 95); HEX: #1d7b61, RGB: (29, 123, 97); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Turquoise, Shade of Sea Green, Shade of Sea Green, Shade of Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Wordmark visual identity typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#16d694	#16d694	RGB(22, 214, 148)	—	—
#8fe4cd	#8fe4cd	RGB(143, 228, 205)	—	—
#0c7853	#0c7853	RGB(12, 120, 83)	—	—
#0e8a5f	#0e8a5f	RGB(14, 138, 95)	—	—
#1d7b61	#1d7b61	RGB(29, 123, 97)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.