Identity design branding water drop logotypedesign

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Created at 11/12/2019 07:42

The palette consists of Light, Semi dark colors. Accent colors #23cc8d and #0d4c5c. Palette has Cool colors temperature.

By lightness, this palette runs from #0D4C5C (darkest) to #89DDC4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 40°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0D4C5C, #23CC8D, #3F6F7B, #5D8494, #89DDC4, #B4C4CA

Palette Identity design branding water drop logotypedesign combines 6 color codes:

HEX: #23cc8d, RGB: (35, 204, 141); HEX: #89ddc4, RGB: (137, 221, 196); HEX: #0d4c5c, RGB: (13, 76, 92)

HEX: #5d8494, RGB: (93, 132, 148); HEX: #b4c4ca, RGB: (180, 196, 202); HEX: #3f6f7b, RGB: (63, 111, 123)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Medium Aquamarine, Shade of Dark Slate Gray, Shade of Slate Gray, Shade of Silver, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Identity design branding water drop logotypedesign color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#23cc8d	#23cc8d	RGB(35, 204, 141)	—	—
#89ddc4	#89ddc4	RGB(137, 221, 196)	—	—
#0d4c5c	#0d4c5c	RGB(13, 76, 92)	—	—
#5d8494	#5d8494	RGB(93, 132, 148)	—	—
#b4c4ca	#b4c4ca	RGB(180, 196, 202)	—	—
#3f6f7b	#3f6f7b	RGB(63, 111, 123)	—	—

6 color pairs have low contrast and need improvement which may impact readability.