Identity design branding typography colors palette

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Created at 05/03/2020 20:10

The palette consists of Light, Semi dark colors. Accent colors #8ceccc and Weathered Stone #c4c4c4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #28453B (darkest) to #8CECCC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #28453B, #3C967C, #4AA284, #59D1A8, #8CECCC, #C4C4C4

Palette Identity design branding typography colors palette combines 6 color codes:

HEX: #59d1a8, RGB: (89, 209, 168); HEX: #8ceccc, RGB: (140, 236, 204); HEX: #3c967c, RGB: (60, 150, 124)

HEX: #4aa284, RGB: (74, 162, 132); HEX: #c4c4c4, RGB: (196, 196, 196); HEX: #28453b, RGB: (40, 69, 59)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Aquamarine, Tint of Sea Green, Shade of Medium Sea Green, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity design branding typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#59d1a8	#59d1a8	RGB(89, 209, 168)	—	—
#8ceccc	#8ceccc	RGB(140, 236, 204)	—	—
#3c967c	#3c967c	RGB(60, 150, 124)	—	—
#4aa284	#4aa284	RGB(74, 162, 132)	—	—
#c4c4c4	#c4c4c4	RGB(196, 196, 196)	—	Weathered Stone
#28453b	#28453b	RGB(40, 69, 59)	—	—

7 color pairs have low contrast and need improvement which may impact readability.