Identity design branding typography palette

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Created at 12/26/2019 12:02

The palette consists of Light, Semi dark colors. Accent colors #3d76cc and #f9d1e1. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3B3632 (darkest) to #F9D1E1 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 123° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #273E85, #3B3632, #3D76CC, #8E4C63, #CFA7BB, #F9D1E1

Palette Identity design branding typography palette combines 6 color codes:

HEX: #3d76cc, RGB: (61, 118, 204); HEX: #f9d1e1, RGB: (249, 209, 225); HEX: #273e85, RGB: (39, 62, 133)

HEX: #8e4c63, RGB: (142, 76, 99); HEX: #cfa7bb, RGB: (207, 167, 187); HEX: #3b3632, RGB: (59, 54, 50)

Simplified version of palette colors

Shade of Steel Blue, Tint of Pink, Shade of Dark Slate Blue, Tint of Medium Violet Red, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity design branding typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3d76cc	#3d76cc	RGB(61, 118, 204)	—	—
#f9d1e1	#f9d1e1	RGB(249, 209, 225)	—	—
#273e85	#273e85	RGB(39, 62, 133)	—	—
#8e4c63	#8e4c63	RGB(142, 76, 99)	—	—
#cfa7bb	#cfa7bb	RGB(207, 167, 187)	—	—
#3b3632	#3b3632	RGB(59, 54, 50)	—	—

5 color pairs have low contrast and need improvement which may impact readability.