Packaging branding font logo palette

  • #eb736b
  • #e97074
  • #5e3523
  • #a55454
  • #cca79f
  • #5c2c38
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Packaging branding font logo palette has 6 colors, mostly red. The lightest color is Rosy Brown (#CCA79F), the darkest Maroon (#5C2C38). Its strongest contrast pair is #5C2C38 on #CCA79F (5.1:1, WCAG AA).

Created at 11/12/2019 07:48
The palette consists of Light, Semi dark colors. Accent colors #eb736b and #e97074. Palette has Warm colors temperature.

By lightness, this palette runs from #5C2C38 (darkest) to #CCA79F (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #5C2C38, #5E3523, #A55454, #CCA79F, #E97074, #EB736B

Palette Packaging branding font logo palette combines 6 color codes:
HEX: #eb736b, RGB: (235, 115, 107); HEX: #e97074, RGB: (233, 112, 116); HEX: #5e3523, RGB: (94, 53, 35)
HEX: #a55454, RGB: (165, 84, 84); HEX: #cca79f, RGB: (204, 167, 159); HEX: #5c2c38, RGB: (92, 44, 56)
Simplified version of palette colors
Shade of Light Coral, Shade of Light Coral, Shade of Saddle Brown, Shade of Indian Red, Tint of Rosy Brown, Tint of Maroon
Color scheme was created by colorswall

Color codes in palette

Packaging branding font logo palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#eb736b#eb736bRGB(235, 115, 107)——
#e97074#e97074RGB(233, 112, 116)——
#5e3523#5e3523RGB(94, 53, 35)——
#a55454#a55454RGB(165, 84, 84)——
#cca79f#cca79fRGB(204, 167, 159)——
#5c2c38#5c2c38RGB(92, 44, 56)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#eb736b
#e97074
1.02
#eb736b
#a55454
1.8
#eb736b
#cca79f
1.33
#e97074
#a55454
1.76
#e97074
#cca79f
1.36
#5e3523
#a55454
1.98

Image palette Packaging branding font logo palette png