Packaging branding

0.2k

Created at 11/30/2020 09:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #f5c837 and #161d55. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #161D55 (darkest) to #F4D424 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #161D55, #3B3356, #9C6184, #CA8A95, #F4D424, #F5C837

Palette Packaging branding combines 6 color codes:

HEX: #f4d424, RGB: (244, 212, 36); HEX: #f5c837, RGB: (245, 200, 55); HEX: #161d55, RGB: (22, 29, 85)

HEX: #9c6184, RGB: (156, 97, 132); HEX: #ca8a95, RGB: (202, 138, 149); HEX: #3b3356, RGB: (59, 51, 86)

Simplified version of palette colors

Shade of Gold, Shade of Gold, Shade of Midnight Blue, Tint of Medium Violet Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Packaging branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4d424	#f4d424	RGB(244, 212, 36)	—	—
#f5c837	#f5c837	RGB(245, 200, 55)	—	—
#161d55	#161d55	RGB(22, 29, 85)	—	—
#9c6184	#9c6184	RGB(156, 97, 132)	—	—
#ca8a95	#ca8a95	RGB(202, 138, 149)	—	—
#3b3356	#3b3356	RGB(59, 51, 86)	—	—

5 color pairs have low contrast and need improvement which may impact readability.