Identity design geometric brand colors palette

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Created at 11/14/2019 22:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #87fcc6 and #290b78. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #290B78 (darkest) to #87FCC6 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 107°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #290B78, #344444, #6C3CEC, #748C7C, #87FCC6, #BCDCCC

Palette Identity design geometric brand colors palette combines 6 color codes:

HEX: #6c3cec, RGB: (108, 60, 236); HEX: #87fcc6, RGB: (135, 252, 198); HEX: #290b78, RGB: (41, 11, 120)

HEX: #748c7c, RGB: (116, 140, 124); HEX: #bcdccc, RGB: (188, 220, 204); HEX: #344444, RGB: (52, 68, 68)

Simplified version of palette colors

Tint of Blue Violet, Shade of Aquamarine, Tint of Navy, Shade of Cadet Blue, Shade of Pale Turquoise, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity design geometric brand colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6c3cec	#6c3cec	RGB(108, 60, 236)	—	—
#87fcc6	#87fcc6	RGB(135, 252, 198)	—	—
#290b78	#290b78	RGB(41, 11, 120)	—	—
#748c7c	#748c7c	RGB(116, 140, 124)	—	—
#bcdccc	#bcdccc	RGB(188, 220, 204)	—	—
#344444	#344444	RGB(52, 68, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.