Branding typography design ux colors

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Created at 07/14/2021 21:06

The palette consists of Light, Semi dark colors. Accent colors #4c7be5 and #a47c70. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #343E57 (darkest) to #A3AFCE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #343E57, #34548C, #4C7BE5, #648CE4, #A3AFCE, #A47C70

Palette Branding typography design ux colors combines 6 color codes:

HEX: #4c7be5, RGB: (76, 123, 229); HEX: #648ce4, RGB: (100, 140, 228); HEX: #34548c, RGB: (52, 84, 140)

HEX: #a47c70, RGB: (164, 124, 112); HEX: #a3afce, RGB: (163, 175, 206); HEX: #343e57, RGB: (52, 62, 87)

Simplified version of palette colors

Tint of Royal Blue, Shade of Cornflower Blue, Tint of Dark Slate Blue, Shade of Rosy Brown, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding typography design ux colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c7be5	#4c7be5	RGB(76, 123, 229)	—	—
#648ce4	#648ce4	RGB(100, 140, 228)	—	—
#34548c	#34548c	RGB(52, 84, 140)	—	—
#a47c70	#a47c70	RGB(164, 124, 112)	—	—
#a3afce	#a3afce	RGB(163, 175, 206)	—	—
#343e57	#343e57	RGB(52, 62, 87)	—	—

8 color pairs have low contrast and need improvement which may impact readability.