Created at 12/02/2019 21:21
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Branding design typography ux

  • #e0331c
  • #f09589
  • #42091c
  • #5ba189
  • #c0aea8
  • #3d5736
The palette consists of Semi dark, Light, Dark colors. Accent colors #e0331c and #5ba189. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #42091C (darkest) to #F09589 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3D5736, #42091C, #5BA189, #C0AEA8, #E0331C, #F09589

Palette Branding design typography ux has combination of 6 codes colors:
HEX: #e0331c, RGB: (224, 51, 28); HEX: #f09589, RGB: (240, 149, 137); HEX: #42091c, RGB: (66, 9, 28)
HEX: #5ba189, RGB: (91, 161, 137); HEX: #c0aea8, RGB: (192, 174, 168); HEX: #3d5736, RGB: (61, 87, 54)
Simplified version of palette colors
Shade of Red, Shade of salmon, Tint of Maroon, Shade of lightseagreen, Shade of darkgrey, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Branding design typography ux color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e0331c #e0331c RGB(224, 51, 28)
#f09589 #f09589 RGB(240, 149, 137)
#42091c #42091c RGB(66, 9, 28)
#5ba189 #5ba189 RGB(91, 161, 137)
#c0aea8 #c0aea8 RGB(192, 174, 168)
#3d5736 #3d5736 RGB(61, 87, 54)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e0331c
#5ba189
1.48
#e0331c
#3d5736
1.78
#f09589
#5ba189
1.35
#f09589
#c0aea8
1.05
#5ba189
#c0aea8
1.42

Image palette Branding design typography ux png