Branding design typography ux

0.18k

Created at 12/02/2019 21:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #e0331c and #5ba189. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #42091C (darkest) to #C0AEA8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3D5736, #42091C, #5BA189, #C0AEA8, #E0331C, #F09589

Palette Branding design typography ux combines 6 color codes:

HEX: #e0331c, RGB: (224, 51, 28); HEX: #f09589, RGB: (240, 149, 137); HEX: #42091c, RGB: (66, 9, 28)

HEX: #5ba189, RGB: (91, 161, 137); HEX: #c0aea8, RGB: (192, 174, 168); HEX: #3d5736, RGB: (61, 87, 54)

Simplified version of palette colors

Tint of Red, Tint of Salmon, Shade of Maroon, Tint of Light Sea Green, Tint of Dark Gray, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding design typography ux color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e0331c	#e0331c	RGB(224, 51, 28)	—	—
#f09589	#f09589	RGB(240, 149, 137)	—	—
#42091c	#42091c	RGB(66, 9, 28)	—	—
#5ba189	#5ba189	RGB(91, 161, 137)	—	—
#c0aea8	#c0aea8	RGB(192, 174, 168)	—	—
#3d5736	#3d5736	RGB(61, 87, 54)	—	—

5 color pairs have low contrast and need improvement which may impact readability.