Brand design branding graphic colors

The palette consists of Semi dark, Light colors. Accent colors #242cac and #c0bcad. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444C74 (darkest) to #9CA1DC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #242CAC, #414ABC, #444C74, #5E5E94, #9CA1DC, #C0BCAD

Palette Brand design branding graphic colors has combination of 6 codes colors:

HEX: #414abc, RGB: (65, 74, 188); HEX: #9ca1dc, RGB: (156, 161, 220); HEX: #242cac, RGB: (36, 44, 172)

HEX: #5e5e94, RGB: (94, 94, 148); HEX: #c0bcad, RGB: (192, 188, 173); HEX: #444c74, RGB: (68, 76, 116)

Simplified version of palette colors

Tint of slateblue, Tint of lightsteelblue, Shade of mediumblue, Tint of slateblue, Tint of Silver, Shade of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Brand design branding graphic colors color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.