Brand design branding graphic

The palette consists of Dark, Light colors. Accent colors Cadmium Blue #071791 and Smoky Black #140c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #8E9CE8 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #071791, #0C24B4, #0C24E3, #140C0C, #19297F, #8E9CE8

Palette Brand design branding graphic has combination of 6 codes colors:

HEX: #0c24e3, RGB: (12, 36, 227); HEX: #8e9ce8, RGB: (142, 156, 232); HEX: #0c24b4, RGB: (12, 36, 180)

HEX: #071791, RGB: (7, 23, 145); HEX: #19297f, RGB: (25, 41, 127); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of Blue, Shade of cornflowerblue, Shade of mediumblue, Shade of darkblue, Shade of midnightblue, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Brand design branding graphic color codes HEX, RGB information in table

9 color pairs have low contrast and need improvement which may impact readability.