Branding rebranding clean icon palette

  • #7e14e4
  • #eb9ecd
  • #370774
  • #774c96
  • #b4d0d8
  • #403068
  0.15k

Branding rebranding clean icon palette has 6 colors spread across many hues. The lightest color is Light Blue (#B4D0D8), the darkest Indigo (#370774). Its strongest contrast pair is #370774 on #B4D0D8 (8.9:1, WCAG AAA).

Created at 08/04/2021 12:08
The palette consists of Semi dark, Light, Dark colors. Accent colors #7e14e4 and #370774. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #370774 (darkest) to #B4D0D8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

A varied palette: its hues are spread across about 130° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #370774, #403068, #774C96, #7E14E4, #B4D0D8, #EB9ECD

Palette Branding rebranding clean icon palette combines 6 color codes:
HEX: #7e14e4, RGB: (126, 20, 228); HEX: #eb9ecd, RGB: (235, 158, 205); HEX: #370774, RGB: (55, 7, 116)
HEX: #774c96, RGB: (119, 76, 150); HEX: #b4d0d8, RGB: (180, 208, 216); HEX: #403068, RGB: (64, 48, 104)
Simplified version of palette colors
Shade of Blue Violet, Tint of Plum, Shade of Indigo, Tint of Dark Slate Blue, Shade of Light Blue, Shade of Dark Slate Blue
Color scheme was created by colorswall

Color codes in palette

Branding rebranding clean icon palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#7e14e4#7e14e4RGB(126, 20, 228)——
#eb9ecd#eb9ecdRGB(235, 158, 205)——
#370774#370774RGB(55, 7, 116)——
#774c96#774c96RGB(119, 76, 150)——
#b4d0d8#b4d0d8RGB(180, 208, 216)——
#403068#403068RGB(64, 48, 104)——

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#7e14e4
#774c96
1.04
#7e14e4
#403068
1.68
#eb9ecd
#b4d0d8
1.25
#370774
#403068
1.27
#774c96
#403068
1.77

Image palette Branding rebranding clean icon palette png