Branding rebranding brand design colors palette

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Created at 07/24/2020 06:25

The palette consists of Semi dark, Light colors. Accent colors #d92e6a and #3e6c74. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #7B1E5B (darkest) to #D5B1BC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3E6C74, #58888D, #7B1E5B, #D5B1BC, #D92E6A, #DC8A96

Palette Branding rebranding brand design colors palette combines 6 color codes:

HEX: #d92e6a, RGB: (217, 46, 106); HEX: #dc8a96, RGB: (220, 138, 150); HEX: #7b1e5b, RGB: (123, 30, 91)

HEX: #58888d, RGB: (88, 136, 141); HEX: #d5b1bc, RGB: (213, 177, 188); HEX: #3e6c74, RGB: (62, 108, 116)

Simplified version of palette colors

Shade of Deep Pink, Tint of Light Coral, Tint of Purple, Shade of Cadet Blue, Shade of Thistle, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Branding rebranding brand design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d92e6a	#d92e6a	RGB(217, 46, 106)	—	—
#dc8a96	#dc8a96	RGB(220, 138, 150)	—	—
#7b1e5b	#7b1e5b	RGB(123, 30, 91)	—	—
#58888d	#58888d	RGB(88, 136, 141)	—	—
#d5b1bc	#d5b1bc	RGB(213, 177, 188)	—	—
#3e6c74	#3e6c74	RGB(62, 108, 116)	—	—

7 color pairs have low contrast and need improvement which may impact readability.