Branding rebranding logo colors

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Created at 12/22/2019 00:59

The palette consists of Light, Semi dark, Dark colors. Accent colors #02963f and #140c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #82ECBC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #028237, #02963F, #04EC64, #140C0C, #148451, #82ECBC

Palette Branding rebranding logo colors combines 6 color codes:

HEX: #04ec64, RGB: (4, 236, 100); HEX: #82ecbc, RGB: (130, 236, 188); HEX: #028237, RGB: (2, 130, 55)

HEX: #02963f, RGB: (2, 150, 63); HEX: #148451, RGB: (20, 132, 81); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Shade of springgreen, Shade of aquamarine, Shade of forestgreen, Tint of forestgreen, Shade of seagreen, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding rebranding logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04ec64	#04ec64	RGB(4, 236, 100)	—	—
#82ecbc	#82ecbc	RGB(130, 236, 188)	—	—
#028237	#028237	RGB(2, 130, 55)	—	—
#02963f	#02963f	RGB(2, 150, 63)	—	—
#148451	#148451	RGB(20, 132, 81)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.