Branding company logo brand identity corporate palette

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Created at 11/20/2019 19:17

The palette consists of Light, Semi dark colors. Accent colors #b67655 and #1c5449. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C4858 (darkest) to #D7B4A2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C5449, #3C4858, #6B8358, #8CC196, #B67655, #D7B4A2

Palette Branding company logo brand identity corporate palette combines 6 color codes:

HEX: #b67655, RGB: (182, 118, 85); HEX: #d7b4a2, RGB: (215, 180, 162); HEX: #1c5449, RGB: (28, 84, 73)

HEX: #6b8358, RGB: (107, 131, 88); HEX: #8cc196, RGB: (140, 193, 150); HEX: #3c4858, RGB: (60, 72, 88)

Simplified version of palette colors

Tint of Chocolate, Tint of Tan, Shade of Dark Slate Gray, Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding company logo brand identity corporate palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b67655	#b67655	RGB(182, 118, 85)	—	—
#d7b4a2	#d7b4a2	RGB(215, 180, 162)	—	—
#1c5449	#1c5449	RGB(28, 84, 73)	—	—
#6b8358	#6b8358	RGB(107, 131, 88)	—	—
#8cc196	#8cc196	RGB(140, 193, 150)	—	—
#3c4858	#3c4858	RGB(60, 72, 88)	—	—

5 color pairs have low contrast and need improvement which may impact readability.