Identity design script logotype branding colors

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Created at 11/21/2019 17:12

The palette consists of Light, Semi dark colors. Accent colors #605524 and #2c4444. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C4444 (darkest) to #C9BA71 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2C4444, #605524, #A09D65, #B7AF6D, #BCBC71, #C9BA71

Palette Identity design script logotype branding colors combines 6 color codes:

HEX: #c9ba71, RGB: (201, 186, 113); HEX: #bcbc71, RGB: (188, 188, 113); HEX: #605524, RGB: (96, 85, 36)

HEX: #a09d65, RGB: (160, 157, 101); HEX: #b7af6d, RGB: (183, 175, 109); HEX: #2c4444, RGB: (44, 68, 68)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Dark Khaki, Shade of Dark Olive Green, Shade of Dark Khaki, Shade of Dark Khaki, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity design script logotype branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c9ba71	#c9ba71	RGB(201, 186, 113)	—	—
#bcbc71	#bcbc71	RGB(188, 188, 113)	—	—
#605524	#605524	RGB(96, 85, 36)	—	—
#a09d65	#a09d65	RGB(160, 157, 101)	—	—
#b7af6d	#b7af6d	RGB(183, 175, 109)	—	—
#2c4444	#2c4444	RGB(44, 68, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.