Identity mockup branding logo

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Created at 09/16/2021 01:53

The palette consists of Light, Semi dark, Dark colors. Accent colors #31b897 and #1b6855. Palette has Cool colors temperature.

By lightness, this palette runs from #283430 (darkest) to #BAD8CD (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1B6855, #283430, #31B897, #54947C, #A7DBCC, #BAD8CD

Palette Identity mockup branding logo combines 6 color codes:

HEX: #31b897, RGB: (49, 184, 151); HEX: #a7dbcc, RGB: (167, 219, 204); HEX: #1b6855, RGB: (27, 104, 85)

HEX: #54947c, RGB: (84, 148, 124); HEX: #bad8cd, RGB: (186, 216, 205); HEX: #283430, RGB: (40, 52, 48)

Simplified version of palette colors

Shade of mediumaquamarine, Shade of paleturquoise, Shade of Teal, Tint of seagreen, Shade of powderblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Identity mockup branding logo color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#31b897	#31b897	RGB(49, 184, 151)	—	—
#a7dbcc	#a7dbcc	RGB(167, 219, 204)	—	—
#1b6855	#1b6855	RGB(27, 104, 85)	—	—
#54947c	#54947c	RGB(84, 148, 124)	—	—
#bad8cd	#bad8cd	RGB(186, 216, 205)	—	—
#283430	#283430	RGB(40, 52, 48)	—	—

6 color pairs have low contrast and need improvement which may impact readability.