Mockup identity logo branding hex colors

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Created at 11/24/2019 11:06

The palette consists of Light, Dark, Semi dark colors. Accent colors #118bea and #ee6e8e. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #182E4C (darkest) to #ABB6C1 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 139° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #118BEA, #182E4C, #52514F, #808286, #ABB6C1, #EE6E8E

Palette Mockup identity logo branding hex colors combines 6 color codes:

HEX: #118bea, RGB: (17, 139, 234); HEX: #ee6e8e, RGB: (238, 110, 142); HEX: #182e4c, RGB: (24, 46, 76)

HEX: #808286, RGB: (128, 130, 134); HEX: #abb6c1, RGB: (171, 182, 193); HEX: #52514f, RGB: (82, 81, 79)

Simplified version of palette colors

Shade of dodgerblue, Tint of palevioletred, Tint of midnightblue, Tint of Grey, Shade of lightsteelblue, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Mockup identity logo branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#118bea	#118bea	RGB(17, 139, 234)	—	—
#ee6e8e	#ee6e8e	RGB(238, 110, 142)	—	—
#182e4c	#182e4c	RGB(24, 46, 76)	—	—
#808286	#808286	RGB(128, 130, 134)	—	—
#abb6c1	#abb6c1	RGB(171, 182, 193)	—	—
#52514f	#52514f	RGB(82, 81, 79)	—	—

7 color pairs have low contrast and need improvement which may impact readability.