Brand designer logotype logomark visual identity colors palette

0.26k

Created at 09/18/2021 00:15

The palette consists of Light, Dark, Semi dark colors. Accent colors #07bbcf and #6a0c07. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #6A0C07 (darkest) to #CCD3C4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #07BBCF, #4C3424, #6A0C07, #97D7DC, #998368, #CCD3C4

Palette Brand designer logotype logomark visual identity colors palette combines 6 color codes:

HEX: #07bbcf, RGB: (7, 187, 207); HEX: #97d7dc, RGB: (151, 215, 220); HEX: #6a0c07, RGB: (106, 12, 7)

HEX: #998368, RGB: (153, 131, 104); HEX: #ccd3c4, RGB: (204, 211, 196); HEX: #4c3424, RGB: (76, 52, 36)

Simplified version of palette colors

Shade of darkturquoise, Shade of powderblue, Tint of Maroon, Tint of Grey, Shade of lightgrey, Shade of saddlebrown

Color scheme was created by colorswall

Color codes in palette

Brand designer logotype logomark visual identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#07bbcf	#07bbcf	RGB(7, 187, 207)	—	—
#97d7dc	#97d7dc	RGB(151, 215, 220)	—	—
#6a0c07	#6a0c07	RGB(106, 12, 7)	—	—
#998368	#998368	RGB(153, 131, 104)	—	—
#ccd3c4	#ccd3c4	RGB(204, 211, 196)	—	—
#4c3424	#4c3424	RGB(76, 52, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.