Branding design brand identity modern palette

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Created at 09/18/2021 14:22

The palette consists of Light, Semi dark colors. Accent colors #caf7e5 and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #CAF7E5 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3F946C, #444444, #489877, #64AC8E, #ACCBBF, #CAF7E5

Palette Branding design brand identity modern palette combines 6 color codes:

HEX: #489877, RGB: (72, 152, 119); HEX: #caf7e5, RGB: (202, 247, 229); HEX: #3f946c, RGB: (63, 148, 108)

HEX: #64ac8e, RGB: (100, 172, 142); HEX: #accbbf, RGB: (172, 203, 191); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Sea Green, Tint of Pale Turquoise, Tint of Sea Green, Tint of Medium Sea Green, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding design brand identity modern palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#489877	#489877	RGB(72, 152, 119)	—	—
#caf7e5	#caf7e5	RGB(202, 247, 229)	—	—
#3f946c	#3f946c	RGB(63, 148, 108)	—	—
#64ac8e	#64ac8e	RGB(100, 172, 142)	—	—
#accbbf	#accbbf	RGB(172, 203, 191)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.