Branding ui graphic design logo hex colors

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Created at 09/30/2021 09:28

The palette consists of Semi dark, Light colors. Accent colors #1a5ed6 and #a27969. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #183A75 (darkest) to #B3B8D2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #183A75, #1A5ED6, #3C4C69, #7594CC, #A27969, #B3B8D2

Palette Branding ui graphic design logo hex colors combines 6 color codes:

HEX: #1a5ed6, RGB: (26, 94, 214); HEX: #7594cc, RGB: (117, 148, 204); HEX: #183a75, RGB: (24, 58, 117)

HEX: #a27969, RGB: (162, 121, 105); HEX: #b3b8d2, RGB: (179, 184, 210); HEX: #3c4c69, RGB: (60, 76, 105)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Rosy Brown, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui graphic design logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1a5ed6	#1a5ed6	RGB(26, 94, 214)	—	—
#7594cc	#7594cc	RGB(117, 148, 204)	—	—
#183a75	#183a75	RGB(24, 58, 117)	—	—
#a27969	#a27969	RGB(162, 121, 105)	—	—
#b3b8d2	#b3b8d2	RGB(179, 184, 210)	—	—
#3c4c69	#3c4c69	RGB(60, 76, 105)	—	—

8 color pairs have low contrast and need improvement which may impact readability.