Brand guidelines transformation branding machine learning palette

0.19k

Created at 11/03/2021 09:07

The palette consists of Light, Semi dark colors. Accent colors #6db4e4 and #144b6f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #333434 (darkest) to #D6DEE6 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #144B6F, #333434, #6DB4E4, #8FC5EA, #949CA4, #D6DEE6

Palette Brand guidelines transformation branding machine learning palette combines 6 color codes:

HEX: #6db4e4, RGB: (109, 180, 228); HEX: #8fc5ea, RGB: (143, 197, 234); HEX: #144b6f, RGB: (20, 75, 111)

HEX: #949ca4, RGB: (148, 156, 164); HEX: #d6dee6, RGB: (214, 222, 230); HEX: #333434, RGB: (51, 52, 52)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Shade of Dark Gray, Tint of Gainsboro, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand guidelines transformation branding machine learning palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6db4e4	#6db4e4	RGB(109, 180, 228)	—	—
#8fc5ea	#8fc5ea	RGB(143, 197, 234)	—	—
#144b6f	#144b6f	RGB(20, 75, 111)	—	—
#949ca4	#949ca4	RGB(148, 156, 164)	—	—
#d6dee6	#d6dee6	RGB(214, 222, 230)	—	—
#333434	#333434	RGB(51, 52, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.