Branding motion graphics ui 3d colours

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Created at 12/13/2021 17:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #749c32 and #c5de9a. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #242B14 (darkest) to #C5DE9A (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #242B14, #3C3C3C, #749C32, #84A454, #A4BA77, #C5DE9A

Palette Branding motion graphics ui 3d colours combines 6 color codes:

HEX: #749c32, RGB: (116, 156, 50); HEX: #c5de9a, RGB: (197, 222, 154); HEX: #242b14, RGB: (36, 43, 20)

HEX: #84a454, RGB: (132, 164, 84); HEX: #a4ba77, RGB: (164, 186, 119); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Tint of Olive Drab, Shade of Pale Goldenrod, Tint of Black, Tint of Olive Drab, Shade of Dark Khaki, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding motion graphics ui 3d colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#749c32	#749c32	RGB(116, 156, 50)	—	—
#c5de9a	#c5de9a	RGB(197, 222, 154)	—	—
#242b14	#242b14	RGB(36, 43, 20)	—	—
#84a454	#84a454	RGB(132, 164, 84)	—	—
#a4ba77	#a4ba77	RGB(164, 186, 119)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.