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Created at 01/26/2022 10:20
Brand guide cosmetics identity branding lavender colours
- Steel Blue#4697b4
- Gold (Crayola)#e4c47a
- Maastricht Blue#041c42
- Dark Blue-Gray#676e9c
- Dark Vanilla#d2c5a3
- Police Blue#3e506c
The palette consists of Light, Dark colors. Accent colors Gold (Crayola) #e4c47a and Maastricht Blue #041c42. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #041C42 (darkest) to #D2C5A3 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #041C42, #3E506C, #4697B4, #676E9C, #D2C5A3, #E4C47A
Palette Brand guide cosmetics identity branding lavender colours has combination of 6 codes colors:
HEX: #4697b4, RGB: (70, 151, 180); HEX: #e4c47a, RGB: (228, 196, 122); HEX: #041c42, RGB: (4, 28, 66)
HEX: #676e9c, RGB: (103, 110, 156); HEX: #d2c5a3, RGB: (210, 197, 163); HEX: #3e506c, RGB: (62, 80, 108)
Simplified version of palette colors
Tint of cadetblue, Shade of burlywood, Tint of midnightblue, Shade of slateblue, Tint of wheat, Shade of darkslateblue
Color scheme was created by colorswall
Colors codes in palette
Brand guide cosmetics identity branding lavender colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #4697b4 | #4697b4 | RGB(70, 151, 180) | Steel Blue | — |
| #e4c47a | #e4c47a | RGB(228, 196, 122) | Gold (Crayola) | — |
| #041c42 | #041c42 | RGB(4, 28, 66) | Maastricht Blue | — |
| #676e9c | #676e9c | RGB(103, 110, 156) | Dark Blue-Gray | — |
| #d2c5a3 | #d2c5a3 | RGB(210, 197, 163) | Dark Vanilla | — |
| #3e506c | #3e506c | RGB(62, 80, 108) | Police Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#4697b4 | #e4c47a | 1.96 |
#4697b4 | #676e9c | 1.48 |
#4697b4 | #d2c5a3 | 1.93 |
#e4c47a | #d2c5a3 | 1.01 |
#676e9c | #3e506c | 1.66 |
Image palette Brand guide cosmetics identity branding lavender colours png
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