Brand guide cosmetics identity branding lavender colours
- Steel Blue#4697b4
- Gold (Crayola)#e4c47a
- Maastricht Blue#041c42
- Dark Blue-Gray#676e9c
- Dark Vanilla#d2c5a3
- Police Blue#3e506c
Created at 01/26/2022 10:20
The palette consists of Light, Dark, Semi dark colors. Accent colors Gold (Crayola) #e4c47a and Maastricht Blue #041c42. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #041C42 (darkest) to #E4C47A (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #041C42, #3E506C, #4697B4, #676E9C, #D2C5A3, #E4C47A
Palette Brand guide cosmetics identity branding lavender colours combines 6 color codes:
HEX: #4697b4, RGB: (70, 151, 180); HEX: #e4c47a, RGB: (228, 196, 122); HEX: #041c42, RGB: (4, 28, 66)
HEX: #676e9c, RGB: (103, 110, 156); HEX: #d2c5a3, RGB: (210, 197, 163); HEX: #3e506c, RGB: (62, 80, 108)
Simplified version of palette colors
Shade of cadetblue, Tint of burlywood, Shade of midnightblue, Tint of slateblue, Shade of wheat, Tint of darkslateblue
Color scheme was created by colorswall
Color codes in palette
Brand guide cosmetics identity branding lavender colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #4697b4 | #4697b4 | RGB(70, 151, 180) | Steel Blue | — |
| #e4c47a | #e4c47a | RGB(228, 196, 122) | Gold (Crayola) | — |
| #041c42 | #041c42 | RGB(4, 28, 66) | Maastricht Blue | — |
| #676e9c | #676e9c | RGB(103, 110, 156) | Dark Blue-Gray | — |
| #d2c5a3 | #d2c5a3 | RGB(210, 197, 163) | Dark Vanilla | — |
| #3e506c | #3e506c | RGB(62, 80, 108) | Police Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#4697b4 | #e4c47a | 1.96 |
#4697b4 | #676e9c | 1.48 |
#4697b4 | #d2c5a3 | 1.93 |
#e4c47a | #d2c5a3 | 1.01 |
#676e9c | #3e506c | 1.66 |
Image palette Brand guide cosmetics identity branding lavender colours png
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