Brand guide cosmetics identity branding lavender colours

  • Steel Blue
    #4697b4
  • Gold (Crayola)
    #e4c47a
  • Maastricht Blue
    #041c42
  • Dark Blue-Gray
    #676e9c
  • Dark Vanilla
    #d2c5a3
  • Police Blue
    #3e506c
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Created at 01/26/2022 10:20
The palette consists of Light, Dark, Semi dark colors. Accent colors Gold (Crayola) #e4c47a and Maastricht Blue #041c42. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #041C42 (darkest) to #E4C47A (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #041C42, #3E506C, #4697B4, #676E9C, #D2C5A3, #E4C47A

Palette Brand guide cosmetics identity branding lavender colours combines 6 color codes:
HEX: #4697b4, RGB: (70, 151, 180); HEX: #e4c47a, RGB: (228, 196, 122); HEX: #041c42, RGB: (4, 28, 66)
HEX: #676e9c, RGB: (103, 110, 156); HEX: #d2c5a3, RGB: (210, 197, 163); HEX: #3e506c, RGB: (62, 80, 108)
Simplified version of palette colors
Shade of Cadet Blue, Tint of Burlywood, Shade of Midnight Blue, Tint of Slate Blue, Shade of Wheat, Tint of Dark Slate Blue
Color scheme was created by colorswall

Color codes in palette

Brand guide cosmetics identity branding lavender colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#4697b4#4697b4RGB(70, 151, 180)Steel Blue—
#e4c47a#e4c47aRGB(228, 196, 122)Gold (Crayola)—
#041c42#041c42RGB(4, 28, 66)Maastricht Blue—
#676e9c#676e9cRGB(103, 110, 156)Dark Blue-Gray—
#d2c5a3#d2c5a3RGB(210, 197, 163)Dark Vanilla—
#3e506c#3e506cRGB(62, 80, 108)Police Blue—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#4697b4
#e4c47a
1.96
#4697b4
#676e9c
1.48
#4697b4
#d2c5a3
1.93
#e4c47a
#d2c5a3
1.01
#676e9c
#3e506c
1.66

Image palette Brand guide cosmetics identity branding lavender colours png