Branding identity logo design modern palette
- Red-Purple#ef0471
- Persian Pink#f079b9
- Jazzberry Jam#9c1454
- Philippine Gray#8c8c8c
- Philippine Silver#b4b4b4
- Regalia#4c3474
Created at 02/20/2022 10:53
The palette consists of Light, Semi dark colors. Accent colors Red-Purple #ef0471 and Persian Pink #f079b9. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #4C3474 (darkest) to #B4B4B4 (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
The hues stay in one region of the color wheel, spanning about 70°.
Overall temperature among swatches leans warm (3 of 6).
HEX codes (sorted): #4C3474, #8C8C8C, #9C1454, #B4B4B4, #EF0471, #F079B9
Palette Branding identity logo design modern palette combines 6 color codes:
HEX: #ef0471, RGB: (239, 4, 113); HEX: #f079b9, RGB: (240, 121, 185); HEX: #9c1454, RGB: (156, 20, 84)
HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #4c3474, RGB: (76, 52, 116)
Simplified version of palette colors
Shade of Deep Pink, Tint of Hot Pink, Shade of Medium Violet Red, Tint of Grey, Tint of Dark Gray, Shade of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Branding identity logo design modern palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #ef0471 | #ef0471 | RGB(239, 4, 113) | Red-Purple | — |
| #f079b9 | #f079b9 | RGB(240, 121, 185) | Persian Pink | — |
| #9c1454 | #9c1454 | RGB(156, 20, 84) | Jazzberry Jam | — |
| #8c8c8c | #8c8c8c | RGB(140, 140, 140) | Philippine Gray | Gray55 |
| #b4b4b4 | #b4b4b4 | RGB(180, 180, 180) | Philippine Silver | — |
| #4c3474 | #4c3474 | RGB(76, 52, 116) | Regalia | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#ef0471 | #f079b9 | 1.65 |
#ef0471 | #9c1454 | 1.86 |
#ef0471 | #8c8c8c | 1.26 |
#f079b9 | #8c8c8c | 1.3 |
#f079b9 | #b4b4b4 | 1.24 |
#9c1454 | #4c3474 | 1.28 |
Image palette Branding identity logo design modern palette png
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