Created at 07/10/2020 06:49
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Branding identity logo design colors

#b258b0
#e4fbb4
#5c205a
#8c7074
#c9cfa2
#4c523c
The palette consists of Light, Dark colors. Accent colors #e4fbb4 and #5c205a. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #5C205A (darkest) to #E4FBB4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #4C523C, #5C205A, #8C7074, #B258B0, #C9CFA2, #E4FBB4

Palette Branding identity logo design colors has combination of 6 codes colors:
HEX: #b258b0, RGB: (178, 88, 176); HEX: #e4fbb4, RGB: (228, 251, 180); HEX: #5c205a, RGB: (92, 32, 90)
HEX: #8c7074, RGB: (140, 112, 116); HEX: #c9cfa2, RGB: (201, 207, 162); HEX: #4c523c, RGB: (76, 82, 60)
Simplified version of palette colors
Tint of mediumorchid, Shade of palegoldenrod, Shade of Purple, Tint of Grey, Tint of palegoldenrod, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Branding identity logo design colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#b258b0 #b258b0 RGB(178, 88, 176)
#e4fbb4 #e4fbb4 RGB(228, 251, 180)
#5c205a #5c205a RGB(92, 32, 90)
#8c7074 #8c7074 RGB(140, 112, 116)
#c9cfa2 #c9cfa2 RGB(201, 207, 162)
#4c523c #4c523c RGB(76, 82, 60)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#b258b0
#8c7074
1.04
#b258b0
#4c523c
1.9
#e4fbb4
#c9cfa2
1.45
#5c205a
#4c523c
1.42
#8c7074
#4c523c
1.81

Image palette Branding identity logo design colors png