Branding identity logo design colors

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Created at 07/10/2020 06:49

The palette consists of Light, Dark, Semi dark colors. Accent colors #e4fbb4 and #5c205a. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #5C205A (darkest) to #E4FBB4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 138° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4C523C, #5C205A, #8C7074, #B258B0, #C9CFA2, #E4FBB4

Palette Branding identity logo design colors combines 6 color codes:

HEX: #b258b0, RGB: (178, 88, 176); HEX: #e4fbb4, RGB: (228, 251, 180); HEX: #5c205a, RGB: (92, 32, 90)

HEX: #8c7074, RGB: (140, 112, 116); HEX: #c9cfa2, RGB: (201, 207, 162); HEX: #4c523c, RGB: (76, 82, 60)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Pale Goldenrod, Tint of Purple, Shade of Grey, Shade of Pale Goldenrod, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding identity logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b258b0	#b258b0	RGB(178, 88, 176)	—	—
#e4fbb4	#e4fbb4	RGB(228, 251, 180)	—	—
#5c205a	#5c205a	RGB(92, 32, 90)	—	—
#8c7074	#8c7074	RGB(140, 112, 116)	—	—
#c9cfa2	#c9cfa2	RGB(201, 207, 162)	—	—
#4c523c	#4c523c	RGB(76, 82, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.