Branding identity logo design palette

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Created at 05/12/2020 09:07

The palette consists of Light, Semi dark colors. Accent colors #bcbcbc and #bcbcbc and #3c3c44. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #3C3C44 (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #3C3C44, #424242, #7F7F7F, #84848C, #BCBCBC

Palette Branding identity logo design palette combines 6 color codes:

HEX: #7f7f7f, RGB: (127, 127, 127); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #424242, RGB: (66, 66, 66)

HEX: #84848c, RGB: (132, 132, 140); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #3c3c44, RGB: (60, 60, 68)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of darkslategrey, Tint of Grey, Shade of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Branding identity logo design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7f7f7f	#7f7f7f	RGB(127, 127, 127)	—	Gray50
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#424242	#424242	RGB(66, 66, 66)	—	Black Panther
#84848c	#84848c	RGB(132, 132, 140)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#3c3c44	#3c3c44	RGB(60, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.