Identity logo mark branding brand

0.2k

Created at 08/21/2020 14:51

The palette consists of Light, Semi dark, Dark colors. Accent colors #8b860d and #8b850d. Palette has Warm colors temperature.

By lightness, this palette runs from #2E2A14 (darkest) to #ECE43C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #2E2A14, #6C6C21, #8B850D, #8B860D, #ECE434, #ECE43C

Palette Identity logo mark branding brand combines 6 color codes:

HEX: #ece434, RGB: (236, 228, 52); HEX: #ece43c, RGB: (236, 228, 60); HEX: #6c6c21, RGB: (108, 108, 33)

HEX: #8b860d, RGB: (139, 134, 13); HEX: #8b850d, RGB: (139, 133, 13); HEX: #2e2a14, RGB: (46, 42, 20)

Simplified version of palette colors

Shade of Yellow, Shade of Yellow, Tint of Dark Olive Green, Tint of Olive, Tint of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity logo mark branding brand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ece434	#ece434	RGB(236, 228, 52)	—	—
#ece43c	#ece43c	RGB(236, 228, 60)	—	—
#6c6c21	#6c6c21	RGB(108, 108, 33)	—	—
#8b860d	#8b860d	RGB(139, 134, 13)	—	—
#8b850d	#8b850d	RGB(139, 133, 13)	—	—
#2e2a14	#2e2a14	RGB(46, 42, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.