Design brand branding vector

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Created at 12/13/2019 20:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #65c4cc and #04040c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04040C (darkest) to #B6D1CF (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04040C, #315E5F, #55A5A4, #65C4CC, #93D4D4, #B6D1CF

Palette Design brand branding vector combines 6 color codes:

HEX: #65c4cc, RGB: (101, 196, 204); HEX: #93d4d4, RGB: (147, 212, 212); HEX: #04040c, RGB: (4, 4, 12)

HEX: #55a5a4, RGB: (85, 165, 164); HEX: #b6d1cf, RGB: (182, 209, 207); HEX: #315e5f, RGB: (49, 94, 95)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Powder Blue, Tint of Black, Tint of Cadet Blue, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design brand branding vector color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#65c4cc	#65c4cc	RGB(101, 196, 204)	—	—
#93d4d4	#93d4d4	RGB(147, 212, 212)	—	—
#04040c	#04040c	RGB(4, 4, 12)	—	—
#55a5a4	#55a5a4	RGB(85, 165, 164)	—	—
#b6d1cf	#b6d1cf	RGB(182, 209, 207)	—	—
#315e5f	#315e5f	RGB(49, 94, 95)	—	—

6 color pairs have low contrast and need improvement which may impact readability.