Created at 07/11/2022 12:10
Brand identity minimal startup company application colors palette
Sea Green
#32a454
Teal Deer
#99e0ae
Cal Poly Pomona Green
#0c542c
Oxley
#71a072
Ash Gray
#afbcb0
Amazon
#397954
The palette consists of Light colors. Accent colors Teal Deer #99e0ae and Cal Poly Pomona Green #0c542c. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #0C542C (darkest) to #99E0AE (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0C542C, #32A454, #397954, #71A072, #99E0AE, #AFBCB0
Palette Brand identity minimal startup company application colors palette has combination of 6 codes colors:
HEX: #32a454, RGB: (50, 164, 84); HEX: #99e0ae, RGB: (153, 224, 174); HEX: #0c542c, RGB: (12, 84, 44)
HEX: #71a072, RGB: (113, 160, 114); HEX: #afbcb0, RGB: (175, 188, 176); HEX: #397954, RGB: (57, 121, 84)
Simplified version of palette colors
Tint of mediumseagreen, Tint of lightgreen, Tint of darkgreen, Tint of darkseagreen, Tint of Silver, Tint of seashell
Color scheme was created by colorswall
Colors codes in palette
Brand identity minimal startup company application colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #32a454 | #32a454 | RGB(50, 164, 84) | Sea Green | — |
| #99e0ae | #99e0ae | RGB(153, 224, 174) | Teal Deer | — |
| #0c542c | #0c542c | RGB(12, 84, 44) | Cal Poly Pomona Green | — |
| #71a072 | #71a072 | RGB(113, 160, 114) | Oxley | — |
| #afbcb0 | #afbcb0 | RGB(175, 188, 176) | Ash Gray | — |
| #397954 | #397954 | RGB(57, 121, 84) | Amazon | — |
Color Palette Contrast
8 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#32a454 | #71a072 | 1.06 |
#32a454 | #afbcb0 | 1.61 |
#32a454 | #397954 | 1.62 |
#99e0ae | #71a072 | 1.95 |
#99e0ae | #afbcb0 | 1.28 |
#0c542c | #397954 | 1.73 |
Image palette Brand identity minimal startup company application colors palette png
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