Created at 07/21/2022 21:40
Lettering brand identity branding design colours
Kelly Green
#4bbb1a
Tea Green
#c4e4b1
Rich Black
#043c34
May Green
#548e49
Morning Blue
#89a8a0
Dark Slate Gray
#2c604c
The palette consists of Light, Dark, Semi dark colors. Accent colors Kelly Green #4bbb1a and Rich Black #043c34. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #043C34 (darkest) to #C4E4B1 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #043C34, #2C604C, #4BBB1A, #548E49, #89A8A0, #C4E4B1
Palette Lettering brand identity branding design colours has combination of 6 codes colors:
HEX: #4bbb1a, RGB: (75, 187, 26); HEX: #c4e4b1, RGB: (196, 228, 177); HEX: #043c34, RGB: (4, 60, 52)
HEX: #548e49, RGB: (84, 142, 73); HEX: #89a8a0, RGB: (137, 168, 160); HEX: #2c604c, RGB: (44, 96, 76)
Simplified version of palette colors
Tint of limegreen, Shade of lightgreen, Tint of darkslategrey, Shade of forestgreen, Shade of cadetblue, Shade of darkslategrey
Color scheme was created by colorswall
Colors codes in palette
Lettering brand identity branding design colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #4bbb1a | #4bbb1a | RGB(75, 187, 26) | Kelly Green | — |
| #c4e4b1 | #c4e4b1 | RGB(196, 228, 177) | Tea Green | — |
| #043c34 | #043c34 | RGB(4, 60, 52) | Rich Black | — |
| #548e49 | #548e49 | RGB(84, 142, 73) | May Green | — |
| #89a8a0 | #89a8a0 | RGB(137, 168, 160) | Morning Blue | — |
| #2c604c | #2c604c | RGB(44, 96, 76) | Dark Slate Gray | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#4bbb1a | #c4e4b1 | 1.79 |
#4bbb1a | #548e49 | 1.57 |
#4bbb1a | #89a8a0 | 1.03 |
#c4e4b1 | #89a8a0 | 1.84 |
#043c34 | #2c604c | 1.69 |
#548e49 | #89a8a0 | 1.52 |
Image palette Lettering brand identity branding design colours png
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