Brandmark identity logo design palette

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Created at 08/22/2022 20:19

The palette consists of Light, Semi dark colors. Accent colors Dim Gray #646c68 and Purple Taupe #4c454c. Palette has Neutral colors temperature.

By lightness, this palette runs from #414241 (darkest) to #BCBDBC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #414241, #4C454C, #646C68, #7E807E, #A6A7A6, #BCBDBC

Palette Brandmark identity logo design palette combines 6 color codes:

HEX: #7e807e, RGB: (126, 128, 126); HEX: #bcbdbc, RGB: (188, 189, 188); HEX: #414241, RGB: (65, 66, 65)

HEX: #646c68, RGB: (100, 108, 104); HEX: #a6a7a6, RGB: (166, 167, 166); HEX: #4c454c, RGB: (76, 69, 76)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dark Slate Gray, Tint of Dim Gray, Shade of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brandmark identity logo design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7e807e	#7e807e	RGB(126, 128, 126)	Gray (HTML/CSS Gray)	—
#bcbdbc	#bcbdbc	RGB(188, 189, 188)	Gray (X11)	—
#414241	#414241	RGB(65, 66, 65)	Arsenic	—
#646c68	#646c68	RGB(100, 108, 104)	Dim Gray	—
#a6a7a6	#a6a7a6	RGB(166, 167, 166)	Quick Silver	—
#4c454c	#4c454c	RGB(76, 69, 76)	Purple Taupe	—

6 color pairs have low contrast and need improvement which may impact readability.