Brandmark identity logo design palette

The palette consists of Light colors. Accent colors Dim Gray #646c68 and Purple Taupe #4c454c. Palette has Neutral colors temperature.

By lightness, this palette runs from #414241 (darkest) to #BCBDBC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma).

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature.

HEX codes (sorted): #414241, #4C454C, #646C68, #7E807E, #A6A7A6, #BCBDBC

Palette Brandmark identity logo design palette has combination of 6 codes colors:

HEX: #7e807e, RGB: (126, 128, 126); HEX: #bcbdbc, RGB: (188, 189, 188); HEX: #414241, RGB: (65, 66, 65)

HEX: #646c68, RGB: (100, 108, 104); HEX: #a6a7a6, RGB: (166, 167, 166); HEX: #4c454c, RGB: (76, 69, 76)

Simplified version of palette colors

Tint of Grey, Tint of Silver, Tint of darkslategrey, Shade of dimgrey, Tint of darkgrey, Tint of dimgrey

Color scheme was created by colorswall

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Colors codes in palette

Brandmark identity logo design palette color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.