Created at 08/22/2022 20:19
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Brandmark identity logo design palette

  • Gray (HTML/CSS Gray)
    #7e807e
  • Gray (X11)
    #bcbdbc
  • Arsenic
    #414241
  • Dim Gray
    #646c68
  • Quick Silver
    #a6a7a6
  • Purple Taupe
    #4c454c
The palette consists of Light colors. Accent colors Dim Gray #646c68 and Purple Taupe #4c454c. Palette has Neutral colors temperature.

By lightness, this palette runs from #414241 (darkest) to #BCBDBC (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma).

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature.

HEX codes (sorted): #414241, #4C454C, #646C68, #7E807E, #A6A7A6, #BCBDBC

Palette Brandmark identity logo design palette has combination of 6 codes colors:
HEX: #7e807e, RGB: (126, 128, 126); HEX: #bcbdbc, RGB: (188, 189, 188); HEX: #414241, RGB: (65, 66, 65)
HEX: #646c68, RGB: (100, 108, 104); HEX: #a6a7a6, RGB: (166, 167, 166); HEX: #4c454c, RGB: (76, 69, 76)
Simplified version of palette colors
Tint of Grey, Tint of Silver, Tint of darkslategrey, Shade of dimgrey, Tint of darkgrey, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Brandmark identity logo design palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#7e807e #7e807e RGB(126, 128, 126)Gray (HTML/CSS Gray)
#bcbdbc #bcbdbc RGB(188, 189, 188)Gray (X11)
#414241 #414241 RGB(65, 66, 65)Arsenic
#646c68 #646c68 RGB(100, 108, 104)Dim Gray
#a6a7a6 #a6a7a6 RGB(166, 167, 166)Quick Silver
#4c454c #4c454c RGB(76, 69, 76)Purple Taupe

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#7e807e
#646c68
1.35
#7e807e
#a6a7a6
1.64
#bcbdbc
#a6a7a6
1.28
#414241
#646c68
1.86
#414241
#4c454c
1.08
#646c68
#4c454c
1.71

Image palette Brandmark identity logo design palette png