Logo branding palette

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Created at 09/01/2022 11:29

The palette consists of Light, Dark, Semi dark colors. Accent colors Sandy Brown #fc9c54 and Opal #9dc2bb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #671D0C (darkest) to #9DC2BB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #5A3E5D, #671D0C, #73B86A, #9DC2BB, #F87821, #FC9C54

Palette Logo branding palette combines 6 color codes:

HEX: #f87821, RGB: (248, 120, 33); HEX: #fc9c54, RGB: (252, 156, 84); HEX: #671d0c, RGB: (103, 29, 12)

HEX: #73b86a, RGB: (115, 184, 106); HEX: #9dc2bb, RGB: (157, 194, 187); HEX: #5a3e5d, RGB: (90, 62, 93)

Simplified version of palette colors

Shade of Dark Orange, Shade of Sandy Brown, Tint of Maroon, Tint of Medium Sea Green, Shade of Powder Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f87821	#f87821	RGB(248, 120, 33)	Princeton Orange	—
#fc9c54	#fc9c54	RGB(252, 156, 84)	Sandy Brown	—
#671d0c	#671d0c	RGB(103, 29, 12)	Philippine Brown	—
#73b86a	#73b86a	RGB(115, 184, 106)	Mantis	—
#9dc2bb	#9dc2bb	RGB(157, 194, 187)	Opal	—
#5a3e5d	#5a3e5d	RGB(90, 62, 93)	English Violet	—

7 color pairs have low contrast and need improvement which may impact readability.