Adobe illustrator design identity branding

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Created at 12/18/2019 22:33

The palette consists of Semi dark, Light colors. Accent colors #dc041c and #9bbdb8. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #D41027 (darkest) to #EBC53B (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #617B73, #9BBDB8, #B0A77A, #D41027, #DC041C, #EBC53B

Palette Adobe illustrator design identity branding combines 6 color codes:

HEX: #dc041c, RGB: (220, 4, 28); HEX: #ebc53b, RGB: (235, 197, 59); HEX: #d41027, RGB: (212, 16, 39)

HEX: #b0a77a, RGB: (176, 167, 122); HEX: #9bbdb8, RGB: (155, 189, 184); HEX: #617b73, RGB: (97, 123, 115)

Simplified version of palette colors

Shade of Crimson, Shade of Gold, Shade of Crimson, Shade of Dark Khaki, Shade of Powder Blue, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Adobe illustrator design identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc041c	#dc041c	RGB(220, 4, 28)	—	—
#ebc53b	#ebc53b	RGB(235, 197, 59)	—	—
#d41027	#d41027	RGB(212, 16, 39)	—	—
#b0a77a	#b0a77a	RGB(176, 167, 122)	—	—
#9bbdb8	#9bbdb8	RGB(155, 189, 184)	—	—
#617b73	#617b73	RGB(97, 123, 115)	—	—

7 color pairs have low contrast and need improvement which may impact readability.