Visual design ux branding colors

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Created at 12/20/2019 08:32

The palette consists of Light, Semi dark colors. Accent colors #fcb46c and #0c8c84. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #1E4344 (darkest) to #FBC45F (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C8C84, #1E4344, #7F8873, #D4C1AA, #FBC45F, #FCB46C

Palette Visual design ux branding colors combines 6 color codes:

HEX: #fbc45f, RGB: (251, 196, 95); HEX: #fcb46c, RGB: (252, 180, 108); HEX: #0c8c84, RGB: (12, 140, 132)

HEX: #7f8873, RGB: (127, 136, 115); HEX: #d4c1aa, RGB: (212, 193, 170); HEX: #1e4344, RGB: (30, 67, 68)

Simplified version of palette colors

Tint of Goldenrod, Tint of Sandy Brown, Tint of Dark Cyan, Tint of Grey, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Visual design ux branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbc45f	#fbc45f	RGB(251, 196, 95)	—	—
#fcb46c	#fcb46c	RGB(252, 180, 108)	—	—
#0c8c84	#0c8c84	RGB(12, 140, 132)	—	—
#7f8873	#7f8873	RGB(127, 136, 115)	—	—
#d4c1aa	#d4c1aa	RGB(212, 193, 170)	—	—
#1e4344	#1e4344	RGB(30, 67, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.