Created at 12/20/2019 17:42
  0.32k

Mid-century logo wordmark branding palette

  • #0eb8f0
  • #81daf7
  • #043444
  • #086e90
  • #086e90
  • #0c0c14
The palette consists of Light, Dark, Semi dark colors. Accent colors #086e90 and #086e90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #81DAF7 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #043444, #086E90, #0C0C14, #0EB8F0, #81DAF7

Palette Mid-century logo wordmark branding palette has combination of 6 codes colors:
HEX: #0eb8f0, RGB: (14, 184, 240); HEX: #81daf7, RGB: (129, 218, 247); HEX: #043444, RGB: (4, 52, 68)
HEX: #086e90, RGB: (8, 110, 144); HEX: #086e90, RGB: (8, 110, 144); HEX: #0c0c14, RGB: (12, 12, 20)
Simplified version of palette colors
Tint of deepskyblue, Shade of skyblue, Tint of darkslategrey, Tint of steelblue, Tint of steelblue, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Mid-century logo wordmark branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0eb8f0 #0eb8f0 RGB(14, 184, 240)
#81daf7 #81daf7 RGB(129, 218, 247)
#043444 #043444 RGB(4, 52, 68)
#086e90 #086e90 RGB(8, 110, 144)
#086e90 #086e90 RGB(8, 110, 144)
#0c0c14 #0c0c14 RGB(12, 12, 20)

Color Palette Contrast

3 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0eb8f0
#81daf7
1.45
#043444
#0c0c14
1.46
#086e90
#086e90
1

Image palette Mid-century logo wordmark branding palette png