Mid-century logo wordmark branding palette

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Created at 12/20/2019 17:42

The palette consists of Light, Dark, Semi dark colors. Accent colors #086e90 and #086e90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #81DAF7 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #043444, #086E90, #0C0C14, #0EB8F0, #81DAF7

Palette Mid-century logo wordmark branding palette combines 6 color codes:

HEX: #0eb8f0, RGB: (14, 184, 240); HEX: #81daf7, RGB: (129, 218, 247); HEX: #043444, RGB: (4, 52, 68)

HEX: #086e90, RGB: (8, 110, 144); HEX: #086e90, RGB: (8, 110, 144); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Shade of Dark Slate Gray, Shade of Steel Blue, Shade of Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Mid-century logo wordmark branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0eb8f0	#0eb8f0	RGB(14, 184, 240)	—	—
#81daf7	#81daf7	RGB(129, 218, 247)	—	—
#043444	#043444	RGB(4, 52, 68)	—	—
#086e90	#086e90	RGB(8, 110, 144)	—	—
#086e90	#086e90	RGB(8, 110, 144)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

3 color pairs have low contrast and need improvement which may impact readability.