Created at 01/16/2023 22:00
Brand branding identity mark logomark brandmark business cards stationery colours
- Blue (Crayola)#1d7aef
- Light Cobalt Blue#8ca4ec
- Maastricht Blue#0c1c3b
- Midnight Blue#0a448e
- American Silver#ccd4cc
- Black Olive#3c3c3b
The palette consists of Light, Dark colors. Accent colors Midnight Blue #0a448e and Black Olive #3c3c3b. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #0C1C3B (darkest) to #CCD4CC (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
Hue spacing suggests a mostly analogous cluster spanning about 12° (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #0A448E, #0C1C3B, #1D7AEF, #3C3C3B, #8CA4EC, #CCD4CC
Palette Brand branding identity mark logomark brandmark business cards stationery colours has combination of 6 codes colors:
HEX: #1d7aef, RGB: (29, 122, 239); HEX: #8ca4ec, RGB: (140, 164, 236); HEX: #0c1c3b, RGB: (12, 28, 59)
HEX: #0a448e, RGB: (10, 68, 142); HEX: #ccd4cc, RGB: (204, 212, 204); HEX: #3c3c3b, RGB: (60, 60, 59)
Simplified version of palette colors
Tint of steelblue, Shade of cornflowerblue, Tint of midnightblue, Tint of darkslateblue, Tint of lightgrey, Tint of darkslategrey
Color scheme was created by raccoon
Colors codes in palette
Brand branding identity mark logomark brandmark business cards stationery colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #1d7aef | #1d7aef | RGB(29, 122, 239) | Blue (Crayola) | — |
| #8ca4ec | #8ca4ec | RGB(140, 164, 236) | Light Cobalt Blue | — |
| #0c1c3b | #0c1c3b | RGB(12, 28, 59) | Maastricht Blue | — |
| #0a448e | #0a448e | RGB(10, 68, 142) | Midnight Blue | — |
| #ccd4cc | #ccd4cc | RGB(204, 212, 204) | American Silver | — |
| #3c3c3b | #3c3c3b | RGB(60, 60, 59) | Black Olive | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#1d7aef | #8ca4ec | 1.69 |
#8ca4ec | #ccd4cc | 1.6 |
#0c1c3b | #0a448e | 1.79 |
#0c1c3b | #3c3c3b | 1.52 |
#0a448e | #3c3c3b | 1.17 |
Image palette Brand branding identity mark logomark brandmark business cards stationery colours png
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