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Created at 10/27/2022 13:37
  99

Branding design macos graphic palette

  • Blue-Violet
    #7817e4
  • Bright Lavender
    #ca95e8
  • Persian Indigo
    #271477
  • Deep Puce
    #ac6474
  • Lilac
    #d2aac8
  • Russian Violet
    #342344
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The palette consists of Light, Dark colors. Accent colors Blue-Violet #7817e4 and Persian Indigo #271477. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #342344 (darkest) to #CA95E8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #271477, #342344, #7817E4, #AC6474, #CA95E8, #D2AAC8

Palette Branding design macos graphic palette has combination of 6 codes colors:
HEX: #7817e4, RGB: (120, 23, 228); HEX: #ca95e8, RGB: (202, 149, 232); HEX: #271477, RGB: (39, 20, 119)
HEX: #ac6474, RGB: (172, 100, 116); HEX: #d2aac8, RGB: (210, 170, 200); HEX: #342344, RGB: (52, 35, 68)
Simplified version of palette colors
Tint of blueviolet, Tint of plum, Shade of midnightblue, Tint of indianred, Tint of thistle, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Branding design macos graphic palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#7817e4 #7817e4 RGB(120, 23, 228)Blue-Violet
#ca95e8 #ca95e8 RGB(202, 149, 232)Bright Lavender
#271477 #271477 RGB(39, 20, 119)Persian Indigo
#ac6474 #ac6474 RGB(172, 100, 116)Deep Puce
#d2aac8 #d2aac8 RGB(210, 170, 200)Lilac
#342344 #342344 RGB(52, 35, 68)Russian Violet

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#7817e4
#ac6474
1.58
#ca95e8
#ac6474
1.85
#ca95e8
#d2aac8
1.15
#271477
#342344
1.01

Image palette Branding design macos graphic palette png

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