Branding design macos graphic palette

  • Blue-Violet
    #7817e4
  • Bright Lavender
    #ca95e8
  • Persian Indigo
    #271477
  • Deep Puce
    #ac6474
  • Lilac
    #d2aac8
  • Russian Violet
    #342344
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Branding design macos graphic palette has 6 colors spread across many hues. The lightest color is Lilac (#D2AAC8), the darkest Russian Violet (#342344). Its strongest contrast pair is #271477 on #D2AAC8 (7.1:1, WCAG AAA).

Created at 10/27/2022 13:37
The palette consists of Semi dark, Light, Dark colors. Accent colors Blue-Violet #7817e4 and Persian Indigo #271477. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #342344 (darkest) to #D2AAC8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

The hues stay in one region of the color wheel, spanning about 95°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #271477, #342344, #7817E4, #AC6474, #CA95E8, #D2AAC8

Palette Branding design macos graphic palette combines 6 color codes:
HEX: #7817e4, RGB: (120, 23, 228); HEX: #ca95e8, RGB: (202, 149, 232); HEX: #271477, RGB: (39, 20, 119)
HEX: #ac6474, RGB: (172, 100, 116); HEX: #d2aac8, RGB: (210, 170, 200); HEX: #342344, RGB: (52, 35, 68)
Simplified version of palette colors
Shade of Blue Violet, Shade of Plum, Tint of Midnight Blue, Shade of Indian Red, Shade of Thistle, Tint of Midnight Blue
Color scheme was created by colorswall

Color codes in palette

Branding design macos graphic palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#7817e4#7817e4RGB(120, 23, 228)Blue-Violet—
#ca95e8#ca95e8RGB(202, 149, 232)Bright Lavender—
#271477#271477RGB(39, 20, 119)Persian Indigo—
#ac6474#ac6474RGB(172, 100, 116)Deep Puce—
#d2aac8#d2aac8RGB(210, 170, 200)Lilac—
#342344#342344RGB(52, 35, 68)Russian Violet—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#7817e4
#ac6474
1.58
#ca95e8
#ac6474
1.85
#ca95e8
#d2aac8
1.15
#271477
#342344
1.01

Image palette Branding design macos graphic palette png