Logo brand identity lettermark design colours
- Brandeis Blue#0564fb
- Jordy Blue#8cb4f3
- Air Force Blue (USAF)#023382
- Sonic Silver#747474
- Dark Cerulean#0e3e8a
- Charleston Green#2c2c2c
Created at 11/06/2022 08:50
The palette consists of Semi dark, Light, Dark colors. Accent colors Air Force Blue (USAF) #023382 and Sonic Silver #747474. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #2C2C2C (darkest) to #8CB4F3 (lightest). The lightness range is moderate.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 0°.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #023382, #0564FB, #0E3E8A, #2C2C2C, #747474, #8CB4F3
Palette Logo brand identity lettermark design colours combines 6 color codes:
HEX: #0564fb, RGB: (5, 100, 251); HEX: #8cb4f3, RGB: (140, 180, 243); HEX: #023382, RGB: (2, 51, 130)
HEX: #747474, RGB: (116, 116, 116); HEX: #0e3e8a, RGB: (14, 62, 138); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Tint of Dim Gray, Shade of Dark Slate Blue, Tint of Black
Color scheme was created by colorswall
Color codes in palette
Logo brand identity lettermark design colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #0564fb | #0564fb | RGB(5, 100, 251) | Brandeis Blue | — |
| #8cb4f3 | #8cb4f3 | RGB(140, 180, 243) | Jordy Blue | — |
| #023382 | #023382 | RGB(2, 51, 130) | Air Force Blue (USAF) | — |
| #747474 | #747474 | RGB(116, 116, 116) | Sonic Silver | — |
| #0e3e8a | #0e3e8a | RGB(14, 62, 138) | Dark Cerulean | — |
| #2c2c2c | #2c2c2c | RGB(44, 44, 44) | Charleston Green | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#0564fb | #747474 | 1.06 |
#023382 | #0e3e8a | 1.15 |
#023382 | #2c2c2c | 1.19 |
#0e3e8a | #2c2c2c | 1.37 |
Image palette Logo brand identity lettermark design colours png
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