Created at 11/13/2022 20:46
Logotype branding identity brand colors
- Tiger's Eye#e8913c
- Gold (Crayola)#f1bc88
- Rich Black (FOGRA29)#090c14
- Rhythm#7b7b93
- Jet Stream#b9cdcc
- Jacarta#3c2e57
The palette consists of Light, Dark colors. Accent colors Gold (Crayola) #f1bc88 and Rich Black (FOGRA29) #090c14. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #090C14 (darkest) to #B9CDCC (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #090C14, #3C2E57, #7B7B93, #B9CDCC, #E8913C, #F1BC88
Palette Logotype branding identity brand colors has combination of 6 codes colors:
HEX: #e8913c, RGB: (232, 145, 60); HEX: #f1bc88, RGB: (241, 188, 136); HEX: #090c14, RGB: (9, 12, 20)
HEX: #7b7b93, RGB: (123, 123, 147); HEX: #b9cdcc, RGB: (185, 205, 204); HEX: #3c2e57, RGB: (60, 46, 87)
Simplified version of palette colors
Shade of darkorange, Shade of burlywood, Shade of Black, Shade of slategrey, Tint of lightblue, Tint of darkslateblue
Color scheme was created by colorswall
Colors codes in palette
Logotype branding identity brand colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #e8913c | #e8913c | RGB(232, 145, 60) | Tiger's Eye | — |
| #f1bc88 | #f1bc88 | RGB(241, 188, 136) | Gold (Crayola) | — |
| #090c14 | #090c14 | RGB(9, 12, 20) | Rich Black (FOGRA29) | — |
| #7b7b93 | #7b7b93 | RGB(123, 123, 147) | Rhythm | — |
| #b9cdcc | #b9cdcc | RGB(185, 205, 204) | Jet Stream | — |
| #3c2e57 | #3c2e57 | RGB(60, 46, 87) | Jacarta | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#e8913c | #f1bc88 | 1.43 |
#e8913c | #7b7b93 | 1.67 |
#e8913c | #b9cdcc | 1.48 |
#f1bc88 | #b9cdcc | 1.03 |
#090c14 | #3c2e57 | 1.6 |
Image palette Logotype branding identity brand colors png
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