Logotype branding brand identity design hex colors

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Created at 01/08/2021 12:04

The palette consists of Light, Dark colors. Accent colors #1cb4ac and #b46494. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #34242C (darkest) to #78E4E4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1CB4AC, #23D2D9, #34242C, #78E4E4, #A9ACD4, #B46494

Palette Logotype branding brand identity design hex colors combines 6 color codes:

HEX: #23d2d9, RGB: (35, 210, 217); HEX: #78e4e4, RGB: (120, 228, 228); HEX: #1cb4ac, RGB: (28, 180, 172)

HEX: #b46494, RGB: (180, 100, 148); HEX: #a9acd4, RGB: (169, 172, 212); HEX: #34242c, RGB: (52, 36, 44)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Medium Turquoise, Tint of Light Sea Green, Shade of Pale Violet Red, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logotype branding brand identity design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#23d2d9	#23d2d9	RGB(35, 210, 217)	—	—
#78e4e4	#78e4e4	RGB(120, 228, 228)	—	—
#1cb4ac	#1cb4ac	RGB(28, 180, 172)	—	—
#b46494	#b46494	RGB(180, 100, 148)	—	—
#a9acd4	#a9acd4	RGB(169, 172, 212)	—	—
#34242c	#34242c	RGB(52, 36, 44)	—	—

8 color pairs have low contrast and need improvement which may impact readability.