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Created at 01/13/2023 12:49
Identity design branding typography colours
- Cadmium Orange#fa8835
- Deep Fuchsia#d251b4
- Cetacean Blue#140a40
- Cool Grey#848ca4
- Platinum#e6dddd
- American Blue#444470
The palette consists of Light, Dark colors. Accent colors Cadmium Orange #fa8835 and Cetacean Blue #140a40. Palette has Warm, Neutral, Cool colors temperature.
By lightness, this palette runs from #140A40 (darkest) to #E6DDDD (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #140A40, #444470, #848CA4, #D251B4, #E6DDDD, #FA8835
Palette Identity design branding typography colours has combination of 6 codes colors:
HEX: #fa8835, RGB: (250, 136, 53); HEX: #d251b4, RGB: (210, 81, 180); HEX: #140a40, RGB: (20, 10, 64)
HEX: #848ca4, RGB: (132, 140, 164); HEX: #e6dddd, RGB: (230, 221, 221); HEX: #444470, RGB: (68, 68, 112)
Simplified version of palette colors
Shade of darkorange, Tint of orchid, Tint of midnightblue, Shade of lightslategrey, Shade of gainsboro, Tint of darkslateblue
Color scheme was created by bad_colors
Colors codes in palette
Identity design branding typography colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fa8835 | #fa8835 | RGB(250, 136, 53) | Cadmium Orange | — |
| #d251b4 | #d251b4 | RGB(210, 81, 180) | Deep Fuchsia | — |
| #140a40 | #140a40 | RGB(20, 10, 64) | Cetacean Blue | — |
| #848ca4 | #848ca4 | RGB(132, 140, 164) | Cool Grey | — |
| #e6dddd | #e6dddd | RGB(230, 221, 221) | Platinum | — |
| #444470 | #444470 | RGB(68, 68, 112) | American Blue | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fa8835 | #d251b4 | 1.54 |
#fa8835 | #848ca4 | 1.37 |
#fa8835 | #e6dddd | 1.82 |
#d251b4 | #848ca4 | 1.12 |
Image palette Identity design branding typography colours png
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