Icon logo branding mobile colors

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Created at 12/26/2019 16:08

The palette consists of Light, Dark, Semi dark colors. Accent colors #05a3fb and #5c2c2f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5C2C2F (darkest) to #D7BFE2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 63% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05A3FB, #1728A7, #5C2C2F, #7677FB, #9D94CC, #D7BFE2

Palette Icon logo branding mobile colors combines 6 color codes:

HEX: #05a3fb, RGB: (5, 163, 251); HEX: #7677fb, RGB: (118, 119, 251); HEX: #1728a7, RGB: (23, 40, 167)

HEX: #9d94cc, RGB: (157, 148, 204); HEX: #d7bfe2, RGB: (215, 191, 226); HEX: #5c2c2f, RGB: (92, 44, 47)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Medium Slate Blue, Tint of Medium Blue, Tint of Medium Purple, Tint of Thistle, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Icon logo branding mobile colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05a3fb	#05a3fb	RGB(5, 163, 251)	—	—
#7677fb	#7677fb	RGB(118, 119, 251)	—	—
#1728a7	#1728a7	RGB(23, 40, 167)	—	—
#9d94cc	#9d94cc	RGB(157, 148, 204)	—	—
#d7bfe2	#d7bfe2	RGB(215, 191, 226)	—	—
#5c2c2f	#5c2c2f	RGB(92, 44, 47)	—	—

6 color pairs have low contrast and need improvement which may impact readability.