Packagedesign texture beer branding hex colors

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Created at 12/26/2019 17:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #c17f39 and #073025. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #073025 (darkest) to #99D8B6 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #073025, #5FA779, #753740, #99D8B6, #C17F39, #CCC3AC

Palette Packagedesign texture beer branding hex colors combines 6 color codes:

HEX: #c17f39, RGB: (193, 127, 57); HEX: #99d8b6, RGB: (153, 216, 182); HEX: #073025, RGB: (7, 48, 37)

HEX: #5fa779, RGB: (95, 167, 121); HEX: #ccc3ac, RGB: (204, 195, 172); HEX: #753740, RGB: (117, 55, 64)

Simplified version of palette colors

Shade of Peru, Tint of Medium Aquamarine, Shade of Dark Slate Gray, Tint of Medium Sea Green, Tint of Tan, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Packagedesign texture beer branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c17f39	#c17f39	RGB(193, 127, 57)	—	—
#99d8b6	#99d8b6	RGB(153, 216, 182)	—	—
#073025	#073025	RGB(7, 48, 37)	—	—
#5fa779	#5fa779	RGB(95, 167, 121)	—	—
#ccc3ac	#ccc3ac	RGB(204, 195, 172)	—	—
#753740	#753740	RGB(117, 55, 64)	—	—

6 color pairs have low contrast and need improvement which may impact readability.