Branding icon logo logotype colors

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Created at 12/26/2019 22:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #d7b97c and #0c144c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C144C (darkest) to #D7B97C (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C144C, #333456, #93836D, #B7A176, #BCA26C, #D7B97C

Palette Branding icon logo logotype colors combines 6 color codes:

HEX: #bca26c, RGB: (188, 162, 108); HEX: #d7b97c, RGB: (215, 185, 124); HEX: #0c144c, RGB: (12, 20, 76)

HEX: #93836d, RGB: (147, 131, 109); HEX: #b7a176, RGB: (183, 161, 118); HEX: #333456, RGB: (51, 52, 86)

Simplified version of palette colors

Shade of Tan, Shade of Burlywood, Shade of Midnight Blue, Tint of Grey, Shade of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding icon logo logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bca26c	#bca26c	RGB(188, 162, 108)	—	—
#d7b97c	#d7b97c	RGB(215, 185, 124)	—	—
#0c144c	#0c144c	RGB(12, 20, 76)	—	—
#93836d	#93836d	RGB(147, 131, 109)	—	—
#b7a176	#b7a176	RGB(183, 161, 118)	—	—
#333456	#333456	RGB(51, 52, 86)	—	—

7 color pairs have low contrast and need improvement which may impact readability.