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Created at 12/26/2022 11:46
  79

Branding logo design brand identity colours

  • Cerise
    #e92c63
  • Dark Salmon
    #ec947c
  • Medium Violet-Red
    #bc137f
  • Rhythm
    #776a90
  • Cadet Blue (Crayola)
    #b4b4c2
  • Yankees Blue
    #2c2443
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The palette consists of Semi dark, Light, Dark colors. Accent colors Cerise #e92c63 and Medium Violet-Red #bc137f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2443 (darkest) to #B4B4C2 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #2C2443, #776A90, #B4B4C2, #BC137F, #E92C63, #EC947C

Palette Branding logo design brand identity colours has combination of 6 codes colors:
HEX: #e92c63, RGB: (233, 44, 99); HEX: #ec947c, RGB: (236, 148, 124); HEX: #bc137f, RGB: (188, 19, 127)
HEX: #776a90, RGB: (119, 106, 144); HEX: #b4b4c2, RGB: (180, 180, 194); HEX: #2c2443, RGB: (44, 36, 67)
Simplified version of palette colors
Shade of crimson, Tint of darksalmon, Tint of mediumvioletred, Shade of slateblue, Tint of Silver, Shade of midnightblue
Color scheme was created by raccoon

Colors codes in palette

Branding logo design brand identity colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e92c63 #e92c63 RGB(233, 44, 99)Cerise
#ec947c #ec947c RGB(236, 148, 124)Dark Salmon
#bc137f #bc137f RGB(188, 19, 127)Medium Violet-Red
#776a90 #776a90 RGB(119, 106, 144)Rhythm
#b4b4c2 #b4b4c2 RGB(180, 180, 194)Cadet Blue (Crayola)
#2c2443 #2c2443 RGB(44, 36, 67)Yankees Blue

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e92c63
#ec947c
1.81
#e92c63
#bc137f
1.41
#e92c63
#776a90
1.17
#ec947c
#b4b4c2
1.12
#bc137f
#776a90
1.2

Image palette Branding logo design brand identity colours png

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