Flat identity branding typography colors palette

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Created at 12/28/2019 17:04

The palette consists of Light, Semi dark, Dark colors. Accent colors #17cbd2 and #11a9a1. Palette has Cool colors temperature.

By lightness, this palette runs from #2B2C4C (darkest) to #A9D5BD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 117°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #11A9A1, #17CBD2, #2B2C4C, #635C97, #A9D5BD, #BC99F1

Palette Flat identity branding typography colors palette combines 6 color codes:

HEX: #17cbd2, RGB: (23, 203, 210); HEX: #bc99f1, RGB: (188, 153, 241); HEX: #11a9a1, RGB: (17, 169, 161)

HEX: #635c97, RGB: (99, 92, 151); HEX: #a9d5bd, RGB: (169, 213, 189); HEX: #2b2c4c, RGB: (43, 44, 76)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Plum, Shade of Light Sea Green, Shade of Slate Blue, Tint of Medium Aquamarine, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Flat identity branding typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17cbd2	#17cbd2	RGB(23, 203, 210)	—	—
#bc99f1	#bc99f1	RGB(188, 153, 241)	—	—
#11a9a1	#11a9a1	RGB(17, 169, 161)	—	—
#635c97	#635c97	RGB(99, 92, 151)	—	—
#a9d5bd	#a9d5bd	RGB(169, 213, 189)	—	—
#2b2c4c	#2b2c4c	RGB(43, 44, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.