Created at 03/02/2020 16:38

Identity branding flat vector hex colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #fb3c44 and #4a8c64. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #750515 (darkest) to #BCD3AC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #343B59, #4A8C64, #750515, #BCD3AC, #EE1E33, #FB3C44

Palette Identity branding flat vector hex colors combines 6 color codes:

HEX: #ee1e33, RGB: (238, 30, 51); HEX: #fb3c44, RGB: (251, 60, 68); HEX: #750515, RGB: (117, 5, 21)

HEX: #4a8c64, RGB: (74, 140, 100); HEX: #bcd3ac, RGB: (188, 211, 172); HEX: #343b59, RGB: (52, 59, 89)

Simplified version of palette colors

Tint of crimson, Shade of tomato, Tint of Maroon, Tint of seagreen, Tint of darkseagreen, Shade of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Identity branding flat vector hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee1e33	#ee1e33	RGB(238, 30, 51)	—	—
#fb3c44	#fb3c44	RGB(251, 60, 68)	—	—
#750515	#750515	RGB(117, 5, 21)	—	—
#4a8c64	#4a8c64	RGB(74, 140, 100)	—	—
#bcd3ac	#bcd3ac	RGB(188, 211, 172)	—	—
#343b59	#343b59	RGB(52, 59, 89)	—	—

4 color pairs have low contrast and need improvement which may impact readability.