Identity lab brand logo colours
- Candy Pink#dd7174
- Charm Pink#e698b4
- Blue-Violet (Color Wheel)#4c1c74
- Purpureus#9959a1
- African Violet#ba7bbc
- Maximum Purple#743a7d
Created at 01/26/2023 14:49
The palette consists of Light, Dark, Semi dark colors. Accent colors Candy Pink #dd7174 and Blue-Violet (Color Wheel) #4c1c74. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #4C1C74 (darkest) to #E698B4 (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range, averaging 47% across the palette.
The hues stay in one region of the color wheel, spanning about 86°.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #4C1C74, #743A7D, #9959A1, #BA7BBC, #DD7174, #E698B4
Palette Identity lab brand logo colours combines 6 color codes:
HEX: #dd7174, RGB: (221, 113, 116); HEX: #e698b4, RGB: (230, 152, 180); HEX: #4c1c74, RGB: (76, 28, 116)
HEX: #9959a1, RGB: (153, 89, 161); HEX: #ba7bbc, RGB: (186, 123, 188); HEX: #743a7d, RGB: (116, 58, 125)
Simplified version of palette colors
Shade of Light Coral, Shade of Light Pink, Tint of Indigo, Shade of Medium Orchid, Shade of Orchid, Tint of Purple
Color scheme was created by raccoon
Color codes in palette
Identity lab brand logo colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #dd7174 | #dd7174 | RGB(221, 113, 116) | Candy Pink | — |
| #e698b4 | #e698b4 | RGB(230, 152, 180) | Charm Pink | — |
| #4c1c74 | #4c1c74 | RGB(76, 28, 116) | Blue-Violet (Color Wheel) | — |
| #9959a1 | #9959a1 | RGB(153, 89, 161) | Purpureus | — |
| #ba7bbc | #ba7bbc | RGB(186, 123, 188) | African Violet | — |
| #743a7d | #743a7d | RGB(116, 58, 125) | Maximum Purple | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#dd7174 | #e698b4 | 1.42 |
#dd7174 | #9959a1 | 1.55 |
#dd7174 | #ba7bbc | 1 |
#e698b4 | #ba7bbc | 1.43 |
#4c1c74 | #743a7d | 1.53 |
#9959a1 | #ba7bbc | 1.54 |
Image palette Identity lab brand logo colours png
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